Every new app meant starting from scratch.
The vision was a family of AI-powered consumer apps. But building each one independently meant rebuilding the same backend, integrations and infrastructure again and again.
Launches were slow, maintenance multiplied with every new product, and promising ideas waited in line for engineering time.
- Duplicated backend work for every app
- Slow time to market for new ideas
- Maintenance growing with each new product
- AI capabilities hard to share across apps